Bizelo Blog

Today we caught up with Amercansinbin.com to bring you our latest Customer Spotlight interview. American Sin Bin is a company for ruggers, by ruggers with one express purpose in mind: Elevate the game of rugby in America and deliver a World Cup Championship to the United States. Check out our interview below to learn why Amercansinbin.com is not your average apparel company!

Evan: Tell us about your online shop. What do you sell and what makes you unique?

ASB: We know how bold our mission is and we know some of you are asking how an apparel company plans on making it happen. It’s an incredibly challenging feat that will involve education, investment in teams and players, and fostering growth in the youth circuits. Our lifestyle apparel is unique because it encompasses all the tangibles that make rugby players great. The messages we convey are about hard work, being a team player, toughness, respect, and having fun. We make apparel that rugby players and fans are proud to wear and giving back to the rugby community will help build support for American Rugby.

To see more of the American Sin Bin story check out our video: http://www.americansinbin.com/pages/about-american-sin-bin-rugby

Evan: What items are the most popular with your buyers?

ASB: We mostly sell high quality form fitting t-shirts and our most popular styles include “On the Shoulders of Giants,” “Punish Often,” and Nothing Hurts. For a glimpse of our most popular styles check out our homepage: http://www.americansinbin.com/. 

Evan: Which online ecommerce platforms are you currently on? Are you planning on selling in other places? If you do, Do you have any other online stores? How do they relate to your current shop?

ASB: Our online ecommerce platform is Shopify and we get most of our traffic from Facebook as we use that as the main forum to communicate with our fans. We even post design ideas and get feedback from our followers to help create the best shirt possible.

American Sin Bin was thought up by rugby players who work for a company called Ranger Up, the premier military apparel company in the U.S. and one of the largest Mixed Martial Arts apparel companies around. Ranger Up is an extremely fun, but relentless and demanding work environment that uses the ecommerce platform Yahoo! The two brands are related because rugby players, military service members, and mixed martial artists all share a passion for teamwork, competition, and sacrifice. Ranger Up specializes in t-shirts but also offers fight shorts, bags, glassware, and bracelets.  Giving back to the military is a huge part of our business and is really the driving force of this brand. 

Evan: What would you like to improve about your ecommerce experience? 

ASB: Overall, the experience we have had getting our website started and promoting this brand have been amazing. The way in which technology has progressed over the past years have made creating your own online store and running a small business easier than driving in rush hour traffic. 

Evan: What do you spend the most time doing that you’d like to eliminate or reduce?

ASB: We spend most of our time running reports and trying to forecast trends in consumer wants and needs. With an up and coming brand, such as American Sin Bin, the sales can fluctuate drastically due to exposure, national tournaments, and player’s competitive season. 

Evan: Besides Bizelo, What are some tools that you use?

ASB: We use Whiplash Invoices to print large quantities of invoices, which reduces print time and allows us to pick and pack orders efficiently. We also use Chimpified which allows us to sync our Mailchimp account to our website and create newsletters to send to our followers regarding special deals and upcoming events. We even use it to sign up fans for the email list when we are on trips or at events where we can use an iPhone or iPad. 

Evan: What other pieces of advice or feedback would you have for other online retailers currently on the Bizelo platform?

ASB: We believe staying organized and taking the time to learn the capabilities of the tools you are using are invaluable. 

Evan: How can potential customers find you?

Website: www.americansinbin.com

Facebook: www.facebook.com/AmericanSinBin

Twitter: @AmericanSinBin

 

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Posted By: Evan Schwartz, Community Manager